The now and the next are invented daily in Milan, Europe's creative capital. Until Milan led the way, who knew that happy hour could last four hours, that clothing and household appliances could be made out of basketry, and that coffee could make a delicious pasta sauce?

This city is all about worldly pleasures. Shopping is of quasi-religious significance. Theatre and cinema flourish in this fashionable milieu, as does a hopping club scene and a slew of tempting restaurants. Apart from a few gems, the city is not renowned for its looks; it's lifestyle that counts.